What "Anti-Aging" Really Means

“Anti-aging” skincare products don't alter DNA, reverse aging, or replace skin. Those that are effective simply help stall the natural processes associated with loss of skin tone and elasticity. More accurately, anti-aging is about minimizing the appearance of skin attributes associated with aging skin, not in altogether stopping or reversing aging.

Very generally speaking, aging skin implies the slow- or breakdown of the biochemical processes responsible for keeping skin tone even, skin hydrated, and the skin microbiome properly balanced at the right pH and with all the good bacteria. As the skin loses some of its elasticity, hydration, or quick regeneration of healthy skin cells, it becomes less pliant and more vulnerable to external contaminants. All this adds up to the appearance of fine lines, wrinkles, crows feet, dark spots, or other skin signs we commonly associate with “aging.”

Anything that delivers moisture, supports collagen synthesis and elasticity, prevents glycination, or otherwise plays a positive role in biochemical processes required for normal functioning can be said to be an “anti-aging” product. By this definition, most products on the market today could be classified as “anti-aging.” The best among them use ingredients to help pick up the slack when your body begins to wane. At Geologie, we count Grape Seed Oil, Niacinamide, and Retinol (to name only a few!) among those ingredients.

Of course, the best way to beat the visible signs of aging is to take care of your skin before those signs appear. By keeping your skin clean, hydrated, and healthy, and you should help stave off visible signs of aging.

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Clean vs. All-Natural

Valid Claims and Over-Promises

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